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Revenue Generation through Best Practices and Automation

John Ryan

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Top Stories by John Ryan

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as ... (more)

Intel Buys McAfee for Over $7 Billion

 According to Intel, the reasons this makes sense are: Acquisition enables a combination of security software and hardware from one company to ultimately better protect consumers, corporations and governments as billions of devices - and the server and cloud networks that manage them - go online. Intel elevates focus on security on par with energy-efficient performance and connectivity. The acquisition augments Intel’s mobile wireless strategy, helping to better assure customer and consumer security concerns as these billions of devices connect. Intel has made a number of softwa... (more)

How Do We Respond to Change? (Buyers Are People, Too.)

In the 21st century, the U.S. Labor Dept. predicts that today's learner will have over 10 jobs by the time they are 38. Being able to adapt to changing conditions in your job status and the status of your buyers is an important strength in 2009. I used to have to go to Europe quite a bit and I remember seeing this sculpture in the Louvre. This piece of art is quite beautiful and it really does make you think about how these captives must have felt. It's universal because we have all been there. The four reactions of their captivity depicted in the sculpture are revolt, hope, resi... (more)

Working with the Analyst Community to Get More Buyers

For some companies over the years, it became good fashion to give analysts a hard time or feel intimidated by them. Analysts for the most part are pretty good at helping provider companies think through issues. This is great news for a provider who is trying to frame their story and tell it in a way that works for the buyer. A strong majority of analysts are quite collegial, friendly and want to be helpful. You may run into a few that overstate their importance but they will be running with the minority. They are also for the most part bright, inquisitive and quite knowledgeable... (more)

Quantcast is Cool Analytics

I have been using Quantcast for almost a year now to track traffic on my sites. From the very beginning of our use, Quantcast did a terrific job of measuring the traffic and giving me good data on demographics. For instance, it tells you some great information such as we had a high index score for male, very high for management level, very high for Asian sources and high for the educated user. It tells you how many people are regular visitors and how many are just showing up. Quantcast tells you U.S. and Global traffic as well as trending. You can view their methodology to get an... (more)