It's not that I don't like business...I can't stand boring businesses that
have no intention of making a dent in the world...or improving it. They are
just "getting in the way of the money" with the hope of being chosen.
Usually, it's a dearth of creativity/courage, either one - it's boring
because there is no adventure to be found. Just holiday parties where they
slap each other on the back like something really happened.
Startups have a responsibility to be different. Not just because they're a
startup, but there is a necessity to stand out for the buyer. Make a dent
or come up with a new plan.
How well have you planned your content distribution on partner sites to help
You have to fish where the fish are and often it is at another company's
website. Providers need to make their content available that matches the
buyer's steps at their partner's websites. If planning has been applied
that involves distribution and measurement, providers can collect solid data
on the value of that partner site, messaging traction and the performance of
Do Not Confuse Brand Value With Buyer Value
Companies really should focus on being partners when it benefits a ... (more)
Having used both sites for about two weeks, there is still a great deal I am
learning to do with both Ulitzer and Ning, but a reader asked if I would do a
quick comparison, so I will.
The obvious point for me is that the sites have two different objectives for
the writers. For Ning, the writer is trying to be involved in a niche
social network from scratch. For example, I have built my own social
network for marketers and salespeople called BuyerSteps. I created
BuyerSteps as a way for other professionals to join in a conversation around
the 21st century buyer. So, Ning repr... (more)
Control vs. Order
No individual wants to believe they are under control, but society needs to
have a sense of order which means we exchanged control along the way with our
institutions. With that control being exchanged, we gave power and influence
to a centralized few. I feel there is a collective yearning to splinter
control and to no longer allow for the gross centralization of control. A
belief that the risk of that power being used against us in some way goes
down dramatically if that power is distributed among the many. A sense of
order is more guided by the mores associate... (more)
This is part 2 of 3 of a continuing series on Social Media Companies. You can
go to Part 1 here. As with the A-G list, if you see any problems with the
data or you believe a company should be on this list, please let me know.
+Social Glue Award
Launched in 2003, hi5 is now one of the world's largest social networks and a
top 20 website globally — with over 60 million monthly unique visitors.
Compete reports 3.2 million U.S. unique visitors every month. Quantcast
reports 49.9 million worldwide visitors, high indexes for male, 12-34,
Hispanic and Asian, has ... (more)