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Revenue Generation through Best Practices and Automation

John Ryan

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Top Stories by John Ryan

“The Greatest Victory is over Self” – Plato The workplace can be a very rewarding place for our egos.  It does not really care if the reviews are good or bad as long as it gets all the attention.  It is rewarding because your ego is put in the position to win or lose everyday.  “Who likes me?”  “Who is going to help me?”  “Am I the best in everyone’s opinion?”  And of course, when it really gets control of the internal conversation, “who is out to get me?”  Notice the omnipresent “I” or “Me” in this dialogue.  This is your ego at work and in some companies you will find that there are some experienced executives who are totally self-absorbed.  The damage this causes has been far too evident in the recent scandals in the financial markets.  Everyone has to deal with their own ego but the first step is to recognize when the ego is lobbying toward a limited direction.... (more)

Prepare Yourself for More Email Coming to Your Inbox

From Forrester's Press Release Spending on email marketing in the US will balloon to $2 billion by 2014 — a nearly 11 percent compound annual growth rate — according to a new forecast by Forrester Research Inc. (Nasdaq: FORR). Falling CPMs (cost per thousands), a high return on investment, and growing consumer use of social email accounts will fuel the use of email by Direct Marketing professionals. In five years, consumers will be deluged with more than 9,000 email marketing messages annually. “By 2014 direct marketers will waste $144 million on emails that never reach their pr... (more)

Ulitzer vs. Ning - a Quick Review

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning repr... (more)

Google's New Social Gadgets A Game Changer?

Although I think these gadgets are lightweight for any kind of serious user, I can't help but think this feeds Google's overall social strategy that must be drawn up on some war room wall at Google.  I think Google could given us more to save time working with our current social networks and social bookmarking.  If you're not saving me time, I'm still trying to find the value. From a blog posted by Marissa Mayer, VP, Search Products & User Experience and Rose Yao, iGoogle Product Manager: We launched iGoogle in 2005 as a way for people to quickly and easily personalize their G... (more)

FeedMagnet - Obvious Social Value Simplified

Social media can be a vexing component of the overall marketing effort.  On one hand, hundreds of millions of people use it.  On the other hand, how does a company make use of it?  The power of the network is the number of people on the network itself.  The beauty of a popular platform is that the more time that more people stay on the network, it looks like a good advertising opportunity.  Unfortunately, the Digital Buyer can be very savvy about ignoring ads so it makes it particularly challenging to advertise with any great success.  To address this, FeedMagnet takes the true v... (more)