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Revenue Generation through Best Practices and Automation

John Ryan

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Top Stories by John Ryan

My original post in late June was based on two weeks of using Ulitzer and Ning.  I've added additional thoughts after two months of use. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others.  Ulitzer allows the writer the ... (more)

Overworking and Undervaluing Employees Hurts Companies

When I started my high technology career in 1982, we had an unemployment rate of 10%. Doesn’t this sound familiar? It was a brave new time in computing and no one was even sure where it was all going. Doesn’t this also sound familiar? I probably didn’t realize it at the time since I was happy to get a paycheck and I was young, but relatively speaking, it was a tough market for employees. I was consistently working intense 60-hour weeks, my guess is that sounds all too familiar for many of today's professional workers. 60-hour weeks are never the problem when the team is outstandi... (more)

Epic Advice for the Millennial Job Seeker

Nothing is always true when it comes to people. Admittedly, the representation here of a Millennial candidate and Boomer takes a bit of a poetic license.  It’s meant to help the Millennial keep their sense of humor, have some perspective and connect with what is usually a more experienced manager shaped by their generation.  Recently I read an article in the New York Times called "American Dream is Elusive for a New Generation".  It states that there is a 37% unemployment rate for the Millennial generation based on data from the Bureau of Labor Statistics.  This is for the rece... (more)

Lose the I, Gain a Buyer

“The Greatest Victory is over Self” – Plato The workplace can be a very rewarding place for our egos.  It does not really care if the reviews are good or bad as long as it gets all the attention.  It is rewarding because your ego is put in the position to win or lose everyday.  “Who likes me?”  “Who is going to help me?”  “Am I the best in everyone’s opinion?”  And of course, when it really gets control of the internal conversation, “who is out to get me?”  Notice the omnipresent “I” or “Me” in this dialogue.  This is your ego at work and in some companies you will find that the... (more)

Twitter's Value

Twitter has captured the imagination of those who are looking for a way to have a presence and communicate.  It is the current hot story in social media, but what the discussion around Twitter does not seem to highlight is the unfulfilled need. There is a great deal of dialogue around and on Twitter these days.  In a recent report from Hubspot, it was shown that Twitter's users may not be actively using the micro-blogging or distributed instant message service.  Nielsen Online said the same thing in April of 2009 showing that 60% of the users abandoned the site after one month. ... (more)