Over the next few months I hope to interview carefully chosen executives who
I believe will have an impact on how companies optimize revenue. I was lucky
enough to come across Socialcast, a young company based in San Francisco,
California. I thought Tim Young to be patient, thoughtful and very tuned in
to the topics of the day. He certainly has the disposition to be a visionary
in this space.
Here are the questions I posed to Tim and his answers.
If I were an analyst at a major research firm, what category would I place
Enterprise Social Messaging
What’s the so what of Socialcast? Your top line benefit?
Socialcast aims to improve the flow of information amongst employees in order
to efficiently share knowledge and foster collaboration.
It’s one of the first applications in the ESM category that is person
centric, not file or document centric. It helps you pass... (more)
Social Media on Ulitzer
I use all of these social media tools and although they haven't put me on my
own island in the Caribbean yet, I'm very pleased with the combined results.
1. Twitter – It’s the fastest way to share that you have created
something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage
your Twitter efforts and research. Huge audience with lots of active
participants. There are a few shady characters on Twitter but just like being
at Grand Central Station, you just step aside and keep moving. It doesn't
mean you eschew the benefit. Micro-blogging is... (more)
If you are a Microsoft Dynamics CRM client or you are considering Microsoft
Dynamics CRM, this is a good place to start. From Microsoft:
Microsoft Dynamics CRM
The Microsoft Dynamics CRM Web site is the place to go for information on all
things CRM. You’ll find everything from an introduction to CRM and its
value to your business to white papers, product specifications, customer
testimonials, links to CRM communities, and much more.
The Resource Center is a one-stop shop designed to help you get s... (more)
My original post in late June was based on two weeks of using Ulitzer and
Ning. I've added additional thoughts after two months of use.
The obvious point for me is that the sites have two different objectives for
the writers. For Ning, the writer is trying to be involved in a niche
social network from scratch. For example, I have built my own social
network for marketers and salespeople called BuyerSteps. I created
BuyerSteps as a way for other professionals to join in a conversation around
the 21st century buyer. So, Ning represents a way to build a community.
In the case o... (more)
Your Job is at Stake
As the head of marketing, your most important internal client is the CEO.
It is often said that the CEO has to identify with the brand messaging. The
brand messaging needs to be in harmony with the CEO at the end of the day.
It needs to match the CEO in quality and narrative. Buyers have gone
digital and the company's website is the core brand communicator. Does your
website have the ability to sell your company's purpose like your CEO has?
Does it communicate the strength of your CEO's convictions? Does the
website look like it is pulling toward the f... (more)