Over the next few months I hope to interview carefully chosen executives who
I believe will have an impact on how companies optimize revenue. I was lucky
enough to come across Socialcast, a young company based in San Francisco,
California. I thought Tim Young to be patient, thoughtful and very tuned in
to the topics of the day. He certainly has the disposition to be a visionary
in this space.
Here are the questions I posed to Tim and his answers.
If I were an analyst at a major research firm, what category would I place
Enterprise Social Messaging
What’s the so what of Socialcast? Your top line benefit?
Socialcast aims to improve the flow of information amongst employees in order
to efficiently share knowledge and foster collaboration.
It’s one of the first applications in the ESM category that is person
centric, not file or document centric. It helps you pass... (more)
The importance of automating the sales processes and capturing buyer data has
perhaps never been more important. Many organizations are finally waking up
to the fact that having thousands of leads isn't as important as doing better
with the leads you have. From Gartner...
What You Need to Know
Despite slow sales due to the economy, organizations continue to invest in
sales force automation (SFA). Gartner has not seen a drop-off in customer
requests for help with vendor evaluations related to SFA. We have seen
slightly more emphasis on software as a service (SaaS) due to tight ca... (more)
I saw this morning that CNBC had a slideshow on Jobs People Hate. Marketing
was mentioned as no. 10, indirectly mentioned as Product Management at no. 3
and coming in at no. 2 was Director of Sales and Marketing. The reasons
they are listed? Lack of direction and an absence of opportunity for growth
were blamed as the top two reasons for dissatisfaction.
Of course, most people would hate a job where there was a lack of direction
and no room to grow. On the other hand, in today's economy, a pragmatist
might ask, "who has the luxury of loving their job?" I wrote my book, Buyer ... (more)
How well have you planned your content distribution on partner sites to help
You have to fish where the fish are and often it is at another company's
website. Providers need to make their content available that matches the
buyer's steps at their partner's websites. If planning has been applied
that involves distribution and measurement, providers can collect solid data
on the value of that partner site, messaging traction and the performance of
Do Not Confuse Brand Value With Buyer Value
Companies really should focus on being partners when it benefits a ... (more)
“The Greatest Victory is over Self” – Plato
The workplace can be a very rewarding place for our egos. It does not
really care if the reviews are good or bad as long as it gets all the
attention. It is rewarding because your ego is put in the position to win
or lose everyday. “Who likes me?” “Who is going to help me?”
“Am I the best in everyone’s opinion?” And of course, when it really
gets control of the internal conversation, “who is out to get me?”
Notice the omnipresent “I” or “Me” in this dialogue. This is your
ego at work and in some companies you will find that the... (more)