John Ryan

Today I have posted a white paper on the Digital Buyer approach and why business providers must change their approach in order to obtain and retain more of them.  It's time companies and firms of all sizes organized their revenue efforts around The Digital Buyer's needs.  You don't want your organization to be the last guy who saw the train go by. From the paper... Buyer Exodus Worldwide, business decision makers and influencers of trillions of dollars of commerce are migrating to a digital buying experience improving the precision, speed and convenience of their choices.  They are looking for providers who understand and service their digital buying approach.  For the next decade, not only will more buyers go digital, their digital needs will escalate as buyers, customers and advocates.  Laggard providers will certainly lose business as these buyers migrate to mor... (more)

Lose the I, Gain a Buyer

“The Greatest Victory is over Self” – Plato The workplace can be a very rewarding place for our egos.  It does not really care if the reviews are good or bad as long as it gets all the attention.  It is rewarding because your ego is put in the position to win or lose everyday.  “Who likes me?”  “Who is going to help me?”  “Am I the best in everyone’s opinion?”  And of course, when it really gets control of the internal conversation, “who is out to get me?”  Notice the omnipresent “I” or “Me” in this dialogue.  This is your ego at work and in some companies you will find that the... (more)

Twitter's Value

Twitter has captured the imagination of those who are looking for a way to have a presence and communicate.  It is the current hot story in social media, but what the discussion around Twitter does not seem to highlight is the unfulfilled need. There is a great deal of dialogue around and on Twitter these days.  In a recent report from Hubspot, it was shown that Twitter's users may not be actively using the micro-blogging or distributed instant message service.  Nielsen Online said the same thing in April of 2009 showing that 60% of the users abandoned the site after one month. ... (more)

Micro-Blogging in the Enterprise

Over the next few months I hope to interview carefully chosen executives who I believe will have an impact on how companies optimize revenue. I was lucky enough to come across Socialcast, a young company based in San Francisco, California. I thought Tim Young to be patient, thoughtful and very tuned in to the topics of the day. He certainly has the disposition to be a visionary in this space. Here are the questions I posed to Tim and his answers. If I were an analyst at a major research firm, what category would I place Socialcast? Enterprise Social Messaging What’s the so what of ... (more)

Business Martial Arts Lesson – Be Present

This is Lesson No. 2 of a Continuing Series on How Martial Arts Skills can be Applied to Business Be Present – Woody Allen (will he ever again be mentioned in a martial arts article? Doubtful) once said that 80% of life is showing up. He was right. If you don’t show up to class, you can’t learn. Sure you can stay at home and practice the moves, but nothing replaces having a real person in front of you or two to three people coming at you at once. Show up, clear all of the junk out of your mind that creates mental clutter and learn. The Business Application of the Lesson – Show up e... (more)