John Ryan

It is difficult to ignore Herman Cain’s charisma.  Everyone I have spoken to seems to find the Republican presidential candidate likeable. The former Godfather’s Pizza CEO certainly comes across as someone who knows a lot more than how to sell pizza.  In last night’s debate in New Hampshire, he leaned on his 999 taxation message that received commentary from the other candidates. If you are unaware of what 999 means, it’s 9% income tax, 9% corporate tax and 9% sales tax. The 999 plan also translates into good marketing. An island of simplicity in an ocean of complexity is often appreciated. Corporations feel that regulations are strangling their businesses, they don’t know what to do with all of their data and their responsive communications challenges are daunting. Consumers feel their heads are spinning in a multi-layered world that seems to move faster than they... (more)

Buyer Steps - the Book Is Now Available

After working on it for over a year now, I'm happy to say that Buyer Steps is now available to be purchased at Amazon.  I have already spoken to a few CEOs about what's in the book and the messages clearly resonate on what their biggest concerns are in regard to marketing and sales. Buyers are busy, very sophisticated and are beginning to use consumer buying habits to consider business solutions.  They are also enabled by technology to weigh their options like never before.  Knowing where they are in their process and what they need at every step is the smart approach to marketing... (more)

Startups: Making a Dent

It's not that I don't like business...I can't stand boring businesses that have no intention of making a dent in the world...or improving it.  They are just "getting in the way of the money" with the hope of being chosen.  Usually, it's a dearth of creativity/courage, either one - it's boring because there is no adventure to be found.  Just holiday parties where they slap each other on the back like something really happened. Startups have a responsibility to be different.  Not just because they're a startup, but there is a necessity to stand out for the buyer.  Make a dent or c... (more)

Buyers Rule – Target These Three Areas to Get in Sync

Many providers are still relying on their company's viewpoint for their marketing. Since buyers can instantly share information in the 21st century, it is best to adjust heavily toward helping the buyer reach their goals. Buyers want information in specific ways at ideal times to accelerate and improve their decision-making. Unless providers start building their marketing from the buyer's perspective, they make everyone's job harder than it has to be. Target your audiences and markets. Has your company defined the best groups that would want to research what you offer? Defining ... (more)

The Value is in Ideas and Distributed Contribution

Control vs. Order No individual wants to believe they are under control, but society needs to have a sense of order which means we exchanged control along the way with our institutions. With that control being exchanged, we gave power and influence to a centralized few. I feel there is a collective yearning to splinter control and to no longer allow for the gross centralization of control. A belief that the risk of that power being used against us in some way goes down dramatically if that power is distributed among the many. A sense of order is more guided by the mores associate... (more)