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Revenue Generation through Best Practices and Automation

John Ryan

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Top Stories by John Ryan

Over the next few months I hope to interview carefully chosen executives who I believe will have an impact on how companies optimize revenue. I was lucky enough to come across Socialcast, a young company based in San Francisco, California. I thought Tim Young to be patient, thoughtful and very tuned in to the topics of the day. He certainly has the disposition to be a visionary in this space. Here are the questions I posed to Tim and his answers. If I were an analyst at a major research firm, what category would I place Socialcast? Enterprise Social Messaging What’s the so what of Socialcast? Your top line benefit? Socialcast aims to improve the flow of information amongst employees in order to efficiently share knowledge and foster collaboration. It’s one of the first applications in the ESM category that is person centric, not file or document centric. It helps you pass... (more)

Gartner Sales Force Automation Ranking Is Out - The 2009 Report

The importance of automating the sales processes and capturing buyer data has perhaps never been more important.  Many organizations are finally waking up to the fact that having thousands of leads isn't as important as doing better with the leads you have.  From Gartner... What You Need to Know Despite slow sales due to the economy, organizations continue to invest in sales force automation (SFA). Gartner has not seen a drop-off in customer requests for help with vendor evaluations related to SFA. We have seen slightly more emphasis on software as a service (SaaS) due to tight ca... (more)

Marketing and Sales - Jobs People Hate?

I saw this morning that CNBC had a slideshow on Jobs People Hate.  Marketing was mentioned as no. 10, indirectly mentioned as Product Management at no. 3 and coming in at no. 2 was Director of Sales and Marketing.  The reasons they are listed?  Lack of direction and an absence of opportunity for growth were blamed as the top two reasons for dissatisfaction. Of course, most people would hate a job where there was a lack of direction and no room to grow.  On the other hand, in today's economy, a pragmatist might ask, "who has the luxury of loving their job?"  I wrote my book, Buyer ... (more)

Fish Where the Fish Are: Content Distribution on Partner Sites

How well have you planned your content distribution on partner sites to help buyers? You have to fish where the fish are and often it is at another company's website.  Providers need to make their content available that matches the buyer's steps at their partner's websites.  If planning has been applied that involves distribution and measurement, providers can collect solid data on the value of that partner site, messaging traction and the performance of their content. Do Not Confuse Brand Value With Buyer Value Companies really should focus on being partners when it benefits a ... (more)

Lose the I, Gain a Buyer

“The Greatest Victory is over Self” – Plato The workplace can be a very rewarding place for our egos.  It does not really care if the reviews are good or bad as long as it gets all the attention.  It is rewarding because your ego is put in the position to win or lose everyday.  “Who likes me?”  “Who is going to help me?”  “Am I the best in everyone’s opinion?”  And of course, when it really gets control of the internal conversation, “who is out to get me?”  Notice the omnipresent “I” or “Me” in this dialogue.  This is your ego at work and in some companies you will find that the... (more)