Having used both sites for about two weeks, there is still a great deal I am
learning to do with both Ulitzer and Ning, but a reader asked if I would do a
quick comparison, so I will.
The obvious point for me is that the sites have two different objectives for
the writers. For Ning, the writer is trying to be involved in a niche
social network from scratch. For example, I have built my own social
network for marketers and salespeople called BuyerSteps. I created
BuyerSteps as a way for other professionals to join in a conversation around
the 21st century buyer. So, Ning represents a way to build a community.
In the case of Ulitzer, as a writer I am focused on getting readers from
within an existing audience. There are already thousands of readers coming
to the Ulitzer site, so if they are interested in my topics such as
marketing, they will find my articles as ... (more)
More proof that blogging is smart business. Just make sure that whoever is
blogging is a good writer and is committed to being consistent.
Otherwise, it will be a waste of time. You can either have your developers
include a blog in your web experience or use free tools like Wordpress to
link to your website.
If you blog, you know that it's good for your business.
But how -- and how much?
To answer to those questions, I looked at data from 1,531 HubSpot customers
(mostly small- and medium-sized businesses). 795 of the businesses in my
sample blogged, 736 didn't.
I have been using Quantcast for almost a year now to track traffic on my
sites. From the very beginning of our use, Quantcast did a terrific job of
measuring the traffic and giving me good data on demographics. For instance,
it tells you some great information such as we had a high index score for
male, very high for management level, very high for Asian sources and high
for the educated user. It tells you how many people are regular visitors and
how many are just showing up. Quantcast tells you U.S. and Global traffic as
well as trending. You can view their methodology to get an... (more)
For any executive who have been around for awhile, it's difficult to believe
that there is still any question that marketing needs to show metrics for its
efforts. In past branding efforts, this could be difficult. However, many
CEOs now have a strong quantitative background and their primary language is
numbers. Without strong metrics, marketing runs the risk of being
misunderstood and undervalued. From an operations standpoint, if you don't
know what you did, how do you know what to go do? It's that simple.
An excerpt from today's press release at eMarketer:
"The need for measure... (more)
Control vs. Order
No individual wants to believe they are under control, but society needs to
have a sense of order which means we exchanged control along the way with our
institutions. With that control being exchanged, we gave power and influence
to a centralized few. I feel there is a collective yearning to splinter
control and to no longer allow for the gross centralization of control. A
belief that the risk of that power being used against us in some way goes
down dramatically if that power is distributed among the many. A sense of
order is more guided by the mores associate... (more)