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Revenue Generation through Best Practices and Automation

John Ryan

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Top Stories by John Ryan

Like all new markets or applications, Twitter has early adopters to be followed by the early majority and late majority of the market.  This is not guaranteed, so it will be interesting to see if Twitter can break out of the current usage patterns.  I thought this was compelling data. From Sysomos - Over the past few months, Twitter has experienced explosive growth, attracting celebrity users such as Oprah, and a growing mountain of media and blog coverage. Sysomos Inc., one of the world's leading social media analytics companies, conducted an extensive study to document Twitter's growth and how people are using it. After analyzing information disclosed on 11.5 million Twitters accounts, we discovered that: 72.5% of all users joining during the first five months of 2009. 85.3% of all Twitter users post less than one update/day 21% of users have never posted a Twee... (more)

All Things In Business and Life - 12 Ways to Effectively Reduce Stress in the 21st Century

Every Friday, I’m going to try to find time to write about more universal themes. There are many ways to change your life of course, but I try to practice the following with sincerity. 1. Be forgiving. You’re going to fall down and you’re going to make mistakes. Allow the same for others. Life can really feel like a playground and we’re going to run into each other every now and then. Forgiving will lower your stress and keep your heart open. 2. Be compassionate. “But for the grace of God go I” is a good thing to repeat to yourself. Maybe you received a break others didn’t. Don’t ... (more)

The Future of Cloud Computing – A Study

Recently, I became an executive advisor to Kaavo, a Cloud Applications Management software company. Kaavo is in a unique position to capitalize on the soon to be obvious need to manage applications on the cloud. It's interesting to see the cloud computing predictions and how it will change the way we work with applications. Overview A solid majority of technology experts and stakeholders participating in the fourth Future of the Internet survey expect that by 2020 most people will access software applications online and share and access information through the use of remote serve... (more)

Fish Where the Fish Are: Content Distribution on Partner Sites

How well have you planned your content distribution on partner sites to help buyers? You have to fish where the fish are and often it is at another company's website.  Providers need to make their content available that matches the buyer's steps at their partner's websites.  If planning has been applied that involves distribution and measurement, providers can collect solid data on the value of that partner site, messaging traction and the performance of their content. Do Not Confuse Brand Value With Buyer Value Companies really should focus on being partners when it benefits a ... (more)

Marketing Must Eat its Young

In a time of little information and fledgling brands in the 20th century, push marketing made some sense even if it got mixed results.  In a period of too much information, known brands and too little time, to put too much budget weight behind push marketing is not wise. Most buyers are going to find providers through the Internet.  Internet search capabilities are the buyer's window into the world and the provider's window display of media and content needs to help the provider gain marketing traction.  This could not be better news for the young innovative company who has some... (more)