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Revenue Generation through Best Practices and Automation

John Ryan

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Top Stories by John Ryan

Dell Outlet is stating through a blog representative that Twitter's ability to announce their promotions is meeting with success. This is an interesting development as it portends the future of one-to-many instant messaging as a marketing tool. From Stephanie N at Dell: "There was some buzz back in December around Dell generating over $1 million in revenue by posting offers and responding to questions on Twitter.com/DellOutlet—there’s still mention of it on Twitter even today. Since we started back in 2007, we’ve earned more than $2 million in revenue at @DellOutlet, attributed directly to our Twitter activity. We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well. We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to pur... (more)

An A to Z of the Social Media Landscape: H to P

This is part 2 of 3 of a continuing series on Social Media Companies. You can go to Part 1 here. As with the A-G list, if you see any problems with the data or you believe a company should be on this list, please let me know. john@buyersteps.com H Hi5 +Social Glue Award Launched in 2003, hi5 is now one of the world's largest social networks and a top 20 website globally — with over 60 million monthly unique visitors. Compete reports 3.2 million U.S. unique visitors every month. Quantcast reports 49.9 million worldwide visitors, high indexes for male, 12-34, Hispanic and Asian, has ... (more)

All Things In Business and Life - 12 Ways to Effectively Reduce Stress in the 21st Century

Every Friday, I’m going to try to find time to write about more universal themes. There are many ways to change your life of course, but I try to practice the following with sincerity. 1. Be forgiving. You’re going to fall down and you’re going to make mistakes. Allow the same for others. Life can really feel like a playground and we’re going to run into each other every now and then. Forgiving will lower your stress and keep your heart open. 2. Be compassionate. “But for the grace of God go I” is a good thing to repeat to yourself. Maybe you received a break others didn’t. Don’t ... (more)

Bazaarvoice #1 for Customer Ratings & Reviews Among Internet Retailer 500

Reviews are critical to the ability of buyers to help other buyers make good decisions.  Buyers are no longer happy to purchase products and services without a good grasp of peer opinion.  Any retailer who does not have a good review platform is hurting their own sales. Austin, Texas – August 3, 2009 – Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that it serves more retailers on the 2009 Internet Retailer 500 ranking than any other social media competitor. Bazaarvoice dominates the Top 100, where it beats ... (more)

All Seven Martial Arts Lessons That You Can Apply to Business

Over the last few weeks, I presented a lesson or two a week for my readers. For your convenience, here are all seven of the martial arts lessons that I believe you can apply to business: Lesson One: Laying a Foundation – Hapkido is a building program that relies on previous steps along the way to put you in the position to learn the nuances. The thing that frustrates people in training is that if you don’t know the fundamentals and haven’t laid a foundation, you will never master the powerful nuances. This takes a great deal of dedication and hard study but the good news is that ... (more)