Having used both sites for about two weeks, there is still a great deal I am
learning to do with both Ulitzer and Ning, but a reader asked if I would do a
quick comparison, so I will.
The obvious point for me is that the sites have two different objectives for
the writers. For Ning, the writer is trying to be involved in a niche
social network from scratch. For example, I have built my own social
network for marketers and salespeople called BuyerSteps. I created
BuyerSteps as a way for other professionals to join in a conversation around
the 21st century buyer. So, Ning represents a way to build a community.
In the case of Ulitzer, as a writer I am focused on getting readers from
within an existing audience. There are already thousands of readers coming
to the Ulitzer site, so if they are interested in my topics such as
marketing, they will find my articles as ... (more)
Twitter on Ulitzer
As more and more people are using Twitter, there is more effort being made by
individuals and businesses to leverage Twitter as a business tool.
Twitter recently published a Twitter Business Usage Guide. There are three
sections to this guide that include Getting Started, Best Practices and Case
Here is the usage guide intro from Twitter, I encourage you to read the
Every day, millions of people use Twitter to create, discover and share ideas
with others. Now, people are turning to Twitter as an effective way to reach
out to businesses... (more)
This is the complete list of Networking and Social bookmarking sites that was
a study I had broken up into three parts, but for the benefit of new readers
or if you wanted the complete document, I'm posting it as one article.
On the market research part of this, I used Alexa, Compete and Quantcast to
reflect sometimes similar metrics and sometimes differing opinions. I put
some description of these services at the end. Some of Quantcast’s
estimates were rough which means the website hasn’t registered with
Quantcast. The demographic profiles of the users also came from Quantcast so ... (more)
Social Media on Ulitzer
I use all of these social media tools and although they haven't put me on my
own island in the Caribbean yet, I'm very pleased with the combined results.
1. Twitter – It’s the fastest way to share that you have created
something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage
your Twitter efforts and research. Huge audience with lots of active
participants. There are a few shady characters on Twitter but just like being
at Grand Central Station, you just step aside and keep moving. It doesn't
mean you eschew the benefit. Micro-blogging is... (more)
Like all new markets or applications, Twitter has early adopters to be
followed by the early majority and late majority of the market. This is not
guaranteed, so it will be interesting to see if Twitter can break out of the
current usage patterns. I thought this was compelling data.
From Sysomos -
Over the past few months, Twitter has experienced explosive growth,
attracting celebrity users such as Oprah, and a growing mountain of media and
blog coverage. Sysomos Inc., one of the world's leading social media
analytics companies, conducted an extensive study to document Twitter... (more)