Social Media on Ulitzer
I use all of these social media tools and although they haven't put me on my
own island in the Caribbean yet, I'm very pleased with the combined results.
1. Twitter – It’s the fastest way to share that you have created
something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage
your Twitter efforts and research. Huge audience with lots of active
participants. There are a few shady characters on Twitter but just like being
at Grand Central Station, you just step aside and keep moving. It doesn't
mean you eschew the benefit. Micro-blogging is probably here to stay so it's
a good idea to get up on good habits regardless of what future tools look
like.
2. Linked In – It’s the professional network standard where people will
find you. A terrific way to maintain knowledge of what former colleagues are
doing now. You can also join gr... (more)
If you are a Microsoft Dynamics CRM client or you are considering Microsoft
Dynamics CRM, this is a good place to start. From Microsoft:
Microsoft Dynamics CRM
Visit crm.dynamics.com.
The Microsoft Dynamics CRM Web site is the place to go for information on all
things CRM. You’ll find everything from an introduction to CRM and its
value to your business to white papers, product specifications, customer
testimonials, links to CRM communities, and much more.
Resource Center
Visit rc.crm.dynamics.com/rc/default.aspx.
The Resource Center is a one-stop shop designed to help you get s... (more)
More proof that blogging is smart business. Just make sure that whoever is
blogging is a good writer and is committed to being consistent.
Otherwise, it will be a waste of time. You can either have your developers
include a blog in your web experience or use free tools like Wordpress to
link to your website.
From Hubspot:
If you blog, you know that it's good for your business.
But how -- and how much?
To answer to those questions, I looked at data from 1,531 HubSpot customers
(mostly small- and medium-sized businesses). 795 of the businesses in my
sample blogged, 736 didn't.
... (more)
My original post in late June was based on two weeks of using Ulitzer and
Ning. I've added additional thoughts after two months of use.
The obvious point for me is that the sites have two different objectives for
the writers. For Ning, the writer is trying to be involved in a niche
social network from scratch. For example, I have built my own social
network for marketers and salespeople called BuyerSteps. I created
BuyerSteps as a way for other professionals to join in a conversation around
the 21st century buyer. So, Ning represents a way to build a community.
In the case o... (more)
Over the last few weeks, I presented a lesson or two a week for my readers.
For your convenience, here are all seven of the martial arts lessons that I
believe you can apply to business:
Lesson One: Laying a Foundation – Hapkido is a building program that relies
on previous steps along the way to put you in the position to learn the
nuances. The thing that frustrates people in training is that if you don’t
know the fundamentals and haven’t laid a foundation, you will never master
the powerful nuances. This takes a great deal of dedication and hard study
but the good news is that ... (more)
John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms.
John can be reached at john@johnwryan.com or you can follow him on Twitter @buyersteps
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