Revenue Generation through Best Practices and Automation

John Ryan

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Top Stories by John Ryan

My original post in late June was based on two weeks of using Ulitzer and Ning.  I've added additional thoughts after two months of use. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others.  Ulitzer allows the writer the ... (more)

Twitter's Value

Twitter has captured the imagination of those who are looking for a way to have a presence and communicate.  It is the current hot story in social media, but what the discussion around Twitter does not seem to highlight is the unfulfilled need. There is a great deal of dialogue around and on Twitter these days.  In a recent report from Hubspot, it was shown that Twitter's users may not be actively using the micro-blogging or distributed instant message service.  Nielsen Online said the same thing in April of 2009 showing that 60% of the users abandoned the site after one month. ... (more)

The Growing Influence of Women in B2B Buying

Women at Work Women now account for 50 percent of the U.S. workforce.[i] In 1969, they made up 33 percent of the workforce.[ii] Women have become important breadwinners in the U.S. and now account for 62 percent of college associates’s degrees, 57 percent of bachelor’s degrees, 60 percent of all master’s degrees, 50 percent of all professional degrees and a little less than 50 percent of all Ph.D.s.[iii] With these kinds of numbers, expect more women to be coming into leadership and decision-influencing roles. According to Illuminate Ventures, "organizations that are the most incl... (more)

Epic Advice for the Millennial Job Seeker

Nothing is always true when it comes to people. Admittedly, the representation here of a Millennial candidate and Boomer takes a bit of a poetic license.  It’s meant to help the Millennial keep their sense of humor, have some perspective and connect with what is usually a more experienced manager shaped by their generation.  Recently I read an article in the New York Times called "American Dream is Elusive for a New Generation".  It states that there is a 37% unemployment rate for the Millennial generation based on data from the Bureau of Labor Statistics.  This is for the rece... (more)

Herman Cain’s 999 Plan – A Marketing Perspective

It is difficult to ignore Herman Cain’s charisma.  Everyone I have spoken to seems to find the Republican presidential candidate likeable. The former Godfather’s Pizza CEO certainly comes across as someone who knows a lot more than how to sell pizza.  In last night’s debate in New Hampshire, he leaned on his 999 taxation message that received commentary from the other candidates. If you are unaware of what 999 means, it’s 9% income tax, 9% corporate tax and 9% sales tax. The 999 plan also translates into good marketing. An island of simplicity in an ocean of complexity is often ... (more)