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Revenue Generation through Best Practices and Automation

John Ryan

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Top Stories by John Ryan

Over the next few months I hope to interview carefully chosen executives who I believe will have an impact on how companies optimize revenue. I was lucky enough to come across Socialcast, a young company based in San Francisco, California. I thought Tim Young to be patient, thoughtful and very tuned in to the topics of the day. He certainly has the disposition to be a visionary in this space. Here are the questions I posed to Tim and his answers. If I were an analyst at a major research firm, what category would I place Socialcast? Enterprise Social Messaging What’s the so what of Socialcast? Your top line benefit? Socialcast aims to improve the flow of information amongst employees in order to efficiently share knowledge and foster collaboration. It’s one of the first applications in the ESM category that is person centric, not file or document centric. It helps you pass... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is... (more)

Microsoft Dynamics CRM: Top Sites and Downloads

If you are a Microsoft Dynamics CRM client or you are considering Microsoft Dynamics CRM, this is a good place to start.  From Microsoft: Microsoft Dynamics CRM Visit crm.dynamics.com. The Microsoft Dynamics CRM Web site is the place to go for information on all things CRM. You’ll find everything from an introduction to CRM and its value to your business to white papers, product specifications, customer testimonials, links to CRM communities, and much more. Resource Center Visit rc.crm.dynamics.com/rc/default.aspx. The Resource Center is a one-stop shop designed to help you get s... (more)

Ulitzer vs. Ning

My original post in late June was based on two weeks of using Ulitzer and Ning.  I've added additional thoughts after two months of use. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case o... (more)

CMOs: Your Website Can Be the Silent Killer of Your Job

Your Job is at Stake As the head of marketing, your most important internal client is the CEO.  It is often said that the CEO has to identify with the brand messaging.  The brand messaging needs to be in harmony with the CEO at the end of the day.  It needs to match the CEO in quality and narrative.  Buyers have gone digital and the company's website is the core brand communicator.  Does your website have the ability to sell your company's purpose like your CEO has?  Does it communicate the strength of your CEO's convictions?  Does the website look like it is pulling toward the f... (more)