By John Ryan  It is difficult to ignore Herman Cain’s charisma. Everyone I have spoken to seems to find the Republican presidential candidate likeable. The former Godfather’s Pizza CEO certainly comes across as someone who knows a lot more than how to sell pizza. In last night’s debate in New Ham... Oct. 14, 2011 03:00 PM EDT Reads: 2,469 |
By John Ryan I saw this morning that CNBC had a slideshow on Jobs People Hate. Marketing was mentioned as no. 10, indirectly mentioned as Product Management at no. 3 and coming Aug. 8, 2011 09:24 AM EDT Reads: 156 |
By John Ryan  I saw this morning that CNBC had a slideshow on Jobs People Hate. Marketing was mentioned as no. 10, indirectly mentioned as Product Management at no. 3 and coming in at no. 2 was Director of Sales and Marketing. The reasons they are listed? Lack of direction and an absence of oppor... Aug. 8, 2011 09:24 AM EDT Reads: 2,809 |
By John Ryan After working on it for over a year now, I'm happy to say that Buyer Steps is now available to be purchased at Amazon. I have already spoken to a few CEOs about what's in the book and the messages clearly resonate on what their biggest concerns Jul. 21, 2011 06:49 AM EDT Reads: 179 |
By John Ryan  After working on it for over a year now, I'm happy to say that Buyer Steps is now available to be purchased at Amazon. I have already spoken to a few CEOs about what's in the book and the messages clearly resonate on what their biggest concerns are in regard to marketing and sales.
Bu... Jul. 21, 2011 06:49 AM EDT Reads: 2,675 |
By John Ryan At the center of each 20th century corporate sale was often the constant feeling that the buyer had to take immediate action. Their platform was burning and the buyer needed to make a decision. The provider Sep. 23, 2010 10:15 AM EDT Reads: 148 |
By John Ryan At the center of each 20th century corporate sale was often the constant feeling that the buyer had to take immediate action. Their platform was burning and the buyer needed to make a decision. The provider Sep. 23, 2010 10:15 AM EDT Reads: 263 |
By John Ryan About three weeks ago, we purchased a double-oven and dishwasher from the same nationally known retailer. Even as we sat in the store and the very affable salesperson was getting our information down, things didn't seem quite right. It Aug. 25, 2010 12:41 PM EDT Reads: 165 |
By John Ryan About three weeks ago, we purchased a double-oven and dishwasher from the same nationally known retailer. Even as we sat in the store and the very affable salesperson was getting our information down, things didn't seem quite right. It Aug. 25, 2010 12:41 PM EDT Reads: 981 |
By John Ryan About three weeks ago, we purchased a double-oven and dishwasher from the same nationally known retailer. Even as we sat in the store and the very affable salesperson was getting our information down, things didn't seem quite right. It Aug. 25, 2010 12:41 PM EDT Reads: 225 |
By John Ryan This acquisition should go a long way to legitimize the marketing automation category. With IBM's distribution capability on a global basis, marketing automation will receive a great deal more exposure.
The release:
Aug. 13, 2010 01:07 PM EDT Reads: 137 |
By John Ryan This acquisition should go a long way to legitimize the marketing automation category. With IBM's distribution capability on a global basis, marketing automation will receive a great deal more exposure.
The release:
Aug. 13, 2010 01:07 PM EDT Reads: 243 |
By John Ryan This acquisition should go a long way to legitimize the marketing automation category. With IBM's distribution capability on a global basis, marketing automation will receive a great deal more exposure.
The release:
Aug. 13, 2010 01:07 PM EDT Reads: 542 |
By John Ryan It is the provider’s marketing leadership that is charged with helping buyers go through their steps. But the big cultural shift is when everyone in the provider’s company decides to be a marketer. Aug. 2, 2010 10:54 AM EDT Reads: 510 |
By John Ryan It is the provider’s marketing leadership that is charged with helping buyers go through their steps. But the big cultural shift is when everyone in the provider’s company decides to be a marketer. Aug. 2, 2010 10:54 AM EDT |
By John Ryan It is the provider’s marketing leadership that is charged with helping buyers go through their steps. But the big cultural shift is when everyone in the provider’s company decides to be a marketer. Aug. 2, 2010 10:54 AM EDT Reads: 167 |
By John Ryan I've read a lot of material lately about innovation. There are a number of people who characterize big companies as the following:BureaucraticCorruptSlowBoringVast wastelands of soul-crushing activity Jul. 26, 2010 12:48 PM EDT Reads: 519 |
By John Ryan I've read a lot of material lately about innovation. There are a number of people who characterize big companies as the following:BureaucraticCorruptSlowBoringVast wastelands of soul-crushing activity Jul. 26, 2010 12:48 PM EDT Reads: 170 |
By John Ryan I've read a lot of material lately about innovation. There are a number of people who characterize big companies as the following:BureaucraticCorruptSlowBoringVast wastelands of soul-crushing activity Jul. 26, 2010 12:48 PM EDT |
By John Ryan Nothing is always true when it comes to people. Admittedly, the representation here of a Millennial candidate and Boomer takes a bit of a poetic license. It’s meant to help the Millennial keep their sense of humor, have some perspective Jul. 20, 2010 07:36 AM EDT |
By John Ryan Nothing is always true when it comes to people. Admittedly, the representation here of a Millennial candidate and Boomer takes a bit of a poetic license. It’s meant to help the Millennial keep their sense of humor, have some perspective Jul. 20, 2010 07:36 AM EDT Reads: 145 |
By John Ryan Nothing is always true when it comes to people. Admittedly, the representation here of a Millennial candidate and Boomer takes a bit of a poetic license. It’s meant to help the Millennial keep their sense of humor, have some perspective Jul. 20, 2010 07:36 AM EDT Reads: 555 |
By John Ryan Social media can be a vexing component of the overall marketing effort. On one hand, hundreds of millions of people use it. On the other hand, how does a company make use of it? The power of the network is the number of people on Jul. 19, 2010 01:41 PM EDT |
By John Ryan Social media can be a vexing component of the overall marketing effort. On one hand, hundreds of millions of people use it. On the other hand, how does a company make use of it? The power of the network is the number of people on Jul. 19, 2010 01:41 PM EDT |
By John Ryan Social media can be a vexing component of the overall marketing effort. On one hand, hundreds of millions of people use it. On the other hand, how does a company make use of it? The power of the network is the number of people on Jul. 19, 2010 01:41 PM EDT Reads: 459 |
By John Ryan How to focus your management team on the Digital Buyer
Download this white paper free of charge and no e-mail required. If you have any thoughts on this paper, please e-mail them to me directly at john@thedigitalbuyer.co Jul. 14, 2010 10:17 AM EDT Reads: 542 |
By John Ryan How to focus your management team on the Digital Buyer
Download this white paper free of charge and no e-mail required. If you have any thoughts on this paper, please e-mail them to me directly at john@thedigitalbuyer.co Jul. 14, 2010 10:17 AM EDT Reads: 106 |
By John Ryan From the Pew survey on Millennials: Jul. 9, 2010 11:29 AM EDT Reads: 459 |
By John Ryan From the Pew survey on Millennials: Jul. 9, 2010 11:29 AM EDT Reads: 113 |
By John Ryan An April 2009 survey conducted by the Pew Research Center’s Internet & American Life Project asked respondents whether they had used a variety of devices – laptops, cell phones, game consoles, and more – to go online using a Jul. 7, 2010 02:40 PM EDT Reads: 431 |
By John Ryan From Pew - Jul. 6, 2010 03:49 PM EDT Reads: 451 |
By John Ryan  Human beings are social creatures who many years ago depended on that socialization for survival. Say what you like about machines, processes and institutions, humans enjoy the company of others. Over the last few decades, we have tried to mitigate that basic need and now oddly enough,... Aug. 18, 2009 02:30 PM EDT Reads: 2,711 |
By John Ryan  Whether you’re interested in an online or on-premise solution, Microsoft Dynamics CRM has you covered. Check out just a few of the content and community areas available to help you create the perfect experience for your business. Aug. 17, 2009 02:15 AM EDT Reads: 5,952 |
By John Ryan  Although I think these gadgets are lightweight for any kind of serious user, I can't help but think this feeds Google's overall social strategy that must be drawn up on some war room wall at Google. I think Google could given us more to save time working with our current social networ... Aug. 13, 2009 09:15 AM EDT Reads: 3,209 |
By John Ryan  Gartner reported that the overall Customer Relationship Management software business had grown 12.5 percent in 2008. But the two clear winners for growth were Microsoft and Salesforce.com at 75 percent and 42.7 percent growth, re… Jul. 20, 2009 08:45 AM EDT Reads: 8,060 |
By John Ryan  Apparently, companies realize that front office solutions that help capture more buyers and understand their needs are critical to their success regardless of the recession. Hopefully, these companies are focused just as much on the process and training as the technology. CRM is a long... Jul. 16, 2009 03:45 PM EDT Reads: 4,350 |
By John Ryan  This is part 2 of 3 of a continuing series on Social Media Companies. You can go to Part 1 here. As with the A-G list, if you see any problems with the data or you believe a company should be on this list, please let me know. john@buyersteps.com
Jul. 13, 2009 03:30 PM EDT Reads: 7,404 |
By John Ryan  Like all new markets or applications, Twitter has early adopters to be followed by the early majority and late majority of the market. This is not guaranteed, so it will be interesting to see if Twitter can break out of the current usage patterns. I thought this was compelling data. Jul. 7, 2009 10:15 AM EDT Reads: 8,904 |
By John Ryan Long cycles and no end in sight
In any market regardless of the economic conditions, it feels like some buyers will just waste the provider’s time. No one is being evil or disrespectful here; sometimes the provider sales team needs to realize that the buyer is just not that into you. ... Jul. 2, 2009 01:45 PM EDT Reads: 2,280 |
By John Ryan  STAMFORD, Conn., June 12, 2009 — Worldwide business intelligence (BI) platform, analytic applications and performance management software revenue reached $8.8 billion in 2008, a 21.7 percent increase from 2007 revenue of $7.2 billion, according to Gartner, Inc. Jul. 2, 2009 11:00 AM EDT Reads: 2,746 |
John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms.
John can be reached at john@johnwryan.com or you can follow him on Twitter @buyersteps
