John Ryan

This is the first of a series of articles written from my book Buyer Steps.  I am exposing my book one topic at a time through these articles.   I would welcome feedback since my goal is to improve the book and thus help the users of the book improve their revenue efforts.  The ... (more)

It's not that I don't like business...I can't stand boring businesses that have no intention of making a dent in the world...or improving it.  They are just "getting in the way of the money" with the hope of being chosen.  Usually, it's a dearth of creativity/courage, either one ... (more)

Many providers are still relying on their company's viewpoint for their marketing. Since buyers can instantly share information in the 21st century, it is best to adjust heavily toward helping the buyer reach their goals. Buyers want information in specific ways at ideal times to... (more)

It is difficult to ignore Herman Cain’s charisma.  Everyone I have spoken to seems to find the Republican presidential candidate likeable. The former Godfather’s Pizza CEO certainly comes across as someone who knows a lot more than how to sell pizza.  In last night’s debate in Ne... (more)

I saw this morning that CNBC had a slideshow on Jobs People Hate.  Marketing was mentioned as no. 10, indirectly mentioned as Product Management at no. 3 and coming in at no. 2 was Director of Sales and Marketing.  The reasons they are listed?  Lack of direction and an absence of... (more)

I saw this morning that CNBC had a slideshow on Jobs People Hate.  Marketing was mentioned as no. 10, indirectly mentioned as Product Management at no. 3 and coming in at no. 2 was Director of Sales and Marketing.  The reasons they are listed?  Lack of direction and an absence of... (more)

After working on it for over a year now, I'm happy to say that Buyer Steps is now available to be purchased at Amazon.  I have already spoken to a few CEOs about what's in the book and the messages clearly resonate on what their biggest concerns are in regard to marketing and sal... (more)

After working on it for over a year now, I'm happy to say that Buyer Steps is now available to be purchased at Amazon.  I have already spoken to a few CEOs about what's in the book and the messages clearly resonate on what their biggest concerns are in regard to marketing and sal... (more)

On February 3, 2011, the Number Resource Organization (NRO), along with the Internet Corporation for Assigned Names and Numbers, the Internet Society (ISOC) and the Internet Architecture Board (IAB) announced that the last block of IPv4 address are assigned. The next milestone on... (more)

Congratulations. Everyone in your company is now in marketing, sales and service. They may not reside in any of those three departments and they may lack in specialized skills, but they can create a bridge of trust which is smart marketing. I recently wrote a white paper called T... (more)

At the center of each 20th century corporate sale was often the constant feeling that the buyer had to take immediate action.  Their platform was burning and the buyer needed to make a decision.  The provider would work hard to shove as much biased information down their throats ... (more)

At the center of each 20th century corporate sale was often the constant feeling that the buyer had to take immediate action.  Their platform was burning and the buyer needed to make a decision.  The provider would work hard to shove as much biased information down their throats ... (more)

At the center of each 20th century corporate sale was often the constant feeling that the buyer had to take immediate action.  Their platform was burning and the buyer needed to make a decision. The provider would work hard to shove as much biased information down their throats a... (more)

About three weeks ago, we purchased a double-oven and dishwasher from the same nationally known retailer.  Even as we sat in the store and the very affable salesperson was getting our information down, things didn't seem quite right.  It took what seemed to be at least two hours ... (more)

About three weeks ago, we purchased a double-oven and dishwasher from the same nationally known retailer.  Even as we sat in the store and the very affable salesperson was getting our information down, things didn't seem quite right.  It took what seemed to be at least two hours ... (more)

About three weeks ago, we purchased a double-oven and dishwasher from the same nationally known retailer.  Even as we sat in the store and the very affable salesperson was getting our information down, things didn't seem quite right.  It took what seemed to be at least two hours ... (more)

 According to Intel, the reasons this makes sense are: Acquisition enables a combination of security software and hardware from one company to ultimately better protect consumers, corporations and governments as billions of devices - and the server and cloud networks that manage t... (more)

Today I have posted a white paper on the Digital Buyer approach and why business providers must change their approach in order to obtain and retain more of them.  It's time companies and firms of all sizes organized their revenue efforts around The Digital Buyer's needs.  You don... (more)

IBM and Unica Corporation today announced they have entered into a definitive agreement for IBM to acquire Unica in a cash transaction at a price of $21 per share, or at a net price of approximately $480 million, after adjusting for cash.  A publicly held company in Waltham, Mass... (more)

This acquisition should go a long way to legitimize the marketing automation category.  With IBM's distribution capability on a global basis, marketing automation will receive a great deal more exposure. The release: ARMONK, N.Y. & WALTHAM, Mass. - 13 Aug 2010: IBM (NYSE: IBM) an... (more)